This session is about how to take a medium that we’re probably all familiar with by now, and use it in a new way: scaling business.

Most podcast hosts these days think that the best way to monetize a podcast is to get a bunch of listeners and then solicit corporate sponsorship. And that is -a- way. But in this post-covid era, where people are more honest and more open to have real relationship-focused conversations, it’s not the only way. Actually, it’s not even the best way.

The best way: use a podcast to build the kinds of relationships that lead to buying decisions later.

Think about it. We keep hearing the phrase, “people buy from those they know, like and trust.” What better way to build that “KLT Factor” than by having great conversations on things you’re mutually passionate about. What opportunities will happen for your business when you give the right people the opportunity to appear on your show and share their knowledge?

We’ll talk about how to leverage this medium in some powerful ways, while also making sure you can use this tool to grow your business.