Alex is the CEO of PenPath, a leading ecommerce analytics and insights platform. This session is designed for all ecommerce leaders and entrepreneurs looking to learn more about growth tactics and insights that drive sales. Alex has consulted for fast-growing startups and Fortune 500 brands, including GE and Coke, on their measurement strategy. With over 13 years of experience in ecommerce, marketing, and analytics, he aims to translate complex data topics into digestible lessons that others can learn from and immediately apply.