Learn how to increase and improve the lifetime value of your current customers with cross-selling, upselling, obtaining referrals, and improving retention rates. How do you turn your customers into advocates so they constantly introduce you to potential leads without being asked? The three key themes we’ll talk about are the bottom half of the buyer journey – Retention, Expansion, and Advocacy. It’s hard to sell to new customers, so let’s do everything we can to keep them!