Sometimes the best innovations come not from creating a brand new thing, but by combining a few things that have been around for awhile.

As a business owner: what if you took social media, verbal communication, soft skills, video conferencing and automation, rolled it up, and put a microphone in the mix? All things that have been around for years if not decades. What would you get?

You’d get a powerful way to generate new business: through a podcast.

Podcasts have been around for more than 20 years. The first wave of podcasting got its start with people straight out of the broadcasting world–they already had the hardware and experience, so a podcast wasn’t far removed.

The second wave of podcasting happened when platforms made it simple for anyone to start one. In just a few minutes, you too could have it up and running, and have an amazing pool of reusable content.

But now? Now we’re in the Third Wave of podcasting where people can actively use them to build rapport, increase credibility, and directly drive business. All by using tried and true technology and methods.

We’ll talk about how to make a podcast like this happen for YOUR business, at the next Venture Café. Come ride The Third Wave of Podcasting, and learn the tricks of the trade!