Barbra BatShalom is the founder and Executive Director of Sustainable Performance Institute, founder and CEO of BuildingEase and past founder and President of the USGBC Affiliate in Massachusetts which she ran for 9 years. She’s an industry leader whose vision drives market transformation programs from public policy to professional practice. Her work focuses on the intersection of systems, processes and culture. With a diverse background of fine arts, social psychology and 24+ years in architecture and sustainability consulting, she brings a variety of skills to her work and a unique perspective engaging the human dynamics of decision-making and creative collaboration to technical work. She’s an educator, management consultant and change agent working with a wide range of governmental, institutional and private sector organizations to help them institutionalize sustainability and achieve measurable improvements in performance and profitability. Barbra has been an investor and also mentors startups for Clean Tech Open. She has taught graduate courses in Sust. RE Development at Brandeis’ International Business school, guest lectures at various business schools including MIT, BU and Babson, teaches extensively within corporations and currently teaches Leadership for Sustainability at the Boston Architectural College. She provides management consulting to a variety of corporate clients within and outside of the building industry, with a focus on organizational excellence and change management. She has served in various capacities including the AIA’s 2030 Commitment working group, board positions for mindfulMaterials and the local USGBC MA Chapter, called BE+(including 3 years as chair), and governmental task forces to help develop public and corporate policies for sustainability.