Mindy Choo is a Digital Marketing strategist with 11+ years of business development experience and a demonstrated history of excelling in B2B and non-profit industries. Her areas of expertise include: SEO/SEM, PPC advertising, marketing automation, content creation, social media/SMM, email marketing, demand generation, lead nurturing, marketing operations, CRM administration, and digital property management. Equipped with a wide range of skills and abilities, Mindy is an expert-generalist. She has a comprehensive approach to marketing and a knack for implementing strategies that achieve realistic ROI goals. She is most impactful when working with organizations that value corporate social responsibility, environmental sustainability, and workplace DEIB (Diversity, Equity, Inclusion, and Belonging).