Tashara Earl, a St. Louis native, is a vibrant entrepreneur, artist, and civic leader. Growing up in the Baden neighborhood of St. Louis led her to embark on a journey of entrepreneurship and creativity. She obtained her MBA and MA in Media Communications from Webster University and a dual B.S. degree in Entertainment Management & Entrepreneurship from Missouri State University. She has over 10 years of experience in the entertainment industry working in radio, music, media, and stage performance. In 2018, she transitioned her career into the technology industry, focusing on wearable technology, beauty, and consumer goods. Tashara is one of the Co-Founders of Techrein & Public Safety Innovation (PSI). The two tech startups provide innovative safety wearable technology products for outdoor enthusiasts and public safety officials. Also, Tashara Earl is the Founder & CEO of Shades of Color, a personalized beauty marketplace connecting beauty shoppers and beauty entrepreneurs to buy and sell unique products. 

Tashara Earl serves her community in various roles and levels of capacity. In 2023, she ran an impactful campaign for public office as Alderwoman of the 12th ward in the city of St. Louis. Currently, she is serving as President of the Revitalization of Baden Association (ROBA), and President of the Board of Directors for Urban Creative Artist Network (U.C.A.N.) Foundation, manager on the Gateway Neighborhood Fund, and a former VISTA for St. Louis Vacancy Collaborative/Community Builders Network. As the President of the U.C.A.N. Foundation, Tashara provides resources and support to educate and coach artists, creatives, and entrepreneurs in business and talent development. Being involved and giving back to the community has shaped her ambition and outlook on life today